C4 Cactus Designer Mark Lloyd Presented Autocar's Sturmey Award
Autocar has honoured Citroën’s British designer, Mark Lloyd, with its prestigious Sturmey Award for innovation.
Autocar’s Editor-in-Chief, Steve Cropley, made the presentation during the annual Autocar Stars event, which was held at the Hurlingham Club in London earlier this evening. The Autocar Sturmey Award was presented for the first time last year and is named after Henry Sturmey, Autocar’s founding Editor.
The 2015 Autocar Sturmey Award was presented to Mark Lloyd at the annual Autocar Stars awards ceremony in London. The Autocar judging panel’s decision to honour Lloyd reflects his foresight and desire to do things differently – compared to the established norms in the world of automotive design.
More specifically, the prestigious accolade reflects Lloyd’s pivotal role in designing the highly-acclaimed New Citroën C4 Cactus, the underlying philosophy of which will influence future Citroën designs, and also for his work on the ultra-successful DS 3.
Mark Lloyd is currently responsible for Design Strategy and Design Programme Direction for the Citroën brand.
The Autocar Sturmey Award was first presented in 2014 to honour Autocar’s founding editor, Henry Sturmey, who began the publication in 1895. The award is now presented annually to recognise outstanding achievement and innovation in the automotive industry.
Mark Lloyd, 53, graduated from Cambridge University with an engineering degree before going on to study at the Royal College of Art and Imperial College. His early career highlights include work on the design and aerodynamic development of the Jaguar XJ220 prototype. In 1989, Lloyd joined PSA Peugeot Citroën as an exterior designer, based at Citroën’s design centre in Paris. His move to Citroën was inspired by the brand’s technological heritage and its history of innovation.
The award was presented by Autocar’s Editor-in-Chief, Steve Cropley, who commented that; “This award honours the pioneering philosophy that has gone into making the Citroën C4 Cactus such an admired, if not polarising, success story. More than that, Mark Lloyd’s leadership has balanced Citroën’s reputation for creativity with the wider task of producing desirable cars that meet the exacting requirements of the modern car buyer. This is a tremendous achievement.”
Lloyd was delighted to accept the award and explained that; “C4 Cactus represents an adventurous new form of automotive design. It’s not different for the sake of it – it was born out of an analysis of use. I found some of the design in cars had become oppressive and complex to interact with. It was stressful. So we went back to our origins in design and engineering.”
Lloyd concluded; “Today, almost every car company knows how to make reliable cars, quality cars, cars with great technological content and even great looking cars. Everybody has the capacity to make a great car. Given that’s the case then how do you differentiate? This is our answer. Some people won’t like it, but a lot will love it.”