CITROËN AT THE GENEVA MOTOR SHOW: A NEW ERA
At this year’s Geneva Motor Show, Citroën unveils its core line-up with a debut of two models that are clear signs of the bold new positioning of the Citroën range: the New Citroën C4 Cactus
and New Citroën C1
DS line, with 420,000 vehicles sold since launching in 2010, asserts itself as an alternative to the traditional Premium brands and continues its development, particularly in overseas markets with DS 5LS.
NEW CITROËN C4 CACTUS: NEW WORLD, NEW IDEAS
Our world is changing and customer expectations are evolving at an increasingly rapid rate, which means ever greater demands on today’s products and services. With the New C4 Cactus, Citroën has acknowledged these new customer requirements, offering a real alternative to the traditional compact hatchback.
Boasting a striking design, the New Citroën C4 Cactus stands out in the competitive C segment, offering a unique style that is both functional and attractive. In doing so, Citroën meets a specific challenge – bringing customers more of what really counts.
The New Citroën C4 Cactus heralds a new approach to automotive design, offering More design, greater comfort, more useful technology with a reduced cost of ownership.
Airbump® technology, a Citroën exclusive, is useful, aesthetic, and customisable. Airbump® technology neatly sums up the fundamental purpose of design, to combine style and practicality. Fitted to the sides of the car and the bumpers, Airbump® adds a graphic structure to the pure, smooth bodylines of the New Citroën C4 Cactus
. Above all it provides real day-to-day protection, as the supple TPU (thermoplastic polyurethane) skin comprises air capsules to absorb impacts. Airbump® requires no specific maintenance and directly contributes to cutting vehicle repair costs.
C4 Cactus also has a completely digital intuitive driving interface. The Citroën Multicity Connect application portal is controlled from the 7-inch touchscreen, which is fitted as standard, offering a range of apps designed to make life easier for all occupants and the Wide front seat cushions have been designed with a sofa in mind.
'Airbag in roof’ technology is the only application of this in the world – transferring the passenger airbag to the roof and deploying it over the windscreen, rather than positioning it in the dashboard, giving the front passenger more room and storage space.
A panoramic sunroof with thermally insulated glass (the best available on the market) bathes the cabin with light and provide advanced heat protection.
Running costs are reduced by eliminating the unnecessary. With efficient engines of the latest generation and weighing 200kg less than a Citroën C4, New Citroën C4 Cactus combines driving enjoyment with reduced consumption – 91.1mpg and CO2 emissions of just 82 g/km for the diesel version and 100 g/km for the petrol.
At Geneva, the New Citroën C4 Cactus will be shown as an 'Adventure concept, the styling of which invites the driver to cross borders, to travel and meet people. This concept highlights the graphic elements on the New Citroën C4 Cactus and the many possibilities offered by this new model.
CITROËN C5 CROSSTOURER
The C5 CrossTourer is an 'all roads' version of the Citroën C5, a dynamic character which includes all of the strengths of a model that has sold more than 530,000 examples worldwide.
The 'All roads' style gives the vehicle an assertive personality with special wheel arch extensions, matt grey longitudinal roof bars combined with specific 18’’ matt grey diamond-pattern alloy wheels, chrome door mirror shells and brushed aluminium protectors on the front and rear bumpers. The ride height is also raised by 15 mm (up to 70 km/h on versions fitted with Hydractive III+ suspension).
Hydractive III+ technology, exclusive to Citroën, allows the ride height to be controlled in real time so as to maintain a constant ground clearance regardless of vehicle load. This suspension adapts according to the demands from the driver and the profile of the road for an optimum level of comfort and body control.
Automatic lowering of the ride height at high speed improves aerodynamics. At moderate speeds, the C5 CrossTourer can use one of two additional ride heights (+6 cm up to 10 km/h and +4 cm up to 40 km/h) to facilitate crossing uneven terrain at low speed. A variable ride height also facilitates loading by lowering or raising the height of the boot sill. This suspension is available with all engines except the HDi 115 with manual gearbox and the e-HDi 115 Airdream with 6-speed electronically controlled gearbox. Still with comfort in mind, the Citroën C5 CrossTourer also offers a massaging driver’s seat with electric lumbar adjustment and full leather trim.
Useful technologies include Intelligent Traction Control which improves handling on snow or mud-covered roads and the eMyWay navigation system combined with a reversing camera makes for easier manoeuvres.
DS 5LS: A POWERFUL AND REFINED HATCHBACK
Produced at the Shenzen plant in China, DS 5LS is another step in DS brand’s development in China. DS 5LS harmoniously marries the requirements for the segment in terms of volume and spaciousness, with the refinement, style and power that are characteristic of a DS.
DS 5LS is characterised by a powerful and refined silhouette, with voluptuous and sensual curves. It introduces the new identity for the DS front end, 'DS Wings', which is characterised by the sculpted grille. A chrome signature on the sides extends from the windows to the boot, underlining strength and personality with elegance and refinement. Wide tracks associated with well dimensioned wheels complete and strengthen the dynamic styling of DS 5LS. At the rear, this model is distinguished by the exclusive LED lamps: a chrome ring in the lens emphasises the 3D aspect of the lighting functions.
Inside, the refinement continues with high quality authentic materials such as metals, wood and semi-aniline leather. The passengers in this premium hatchback are welcomed into a spacious and sophisticated world, sublimated by the quality of the leather used to trim the entire cabin up to the dashboard. The leathers used, previously reserved for luxury brands, are enhanced by the seat motif referred to as “bracelet”, exclusive to DS models and the perfect illustration of the best French know-how.
DS 5LS offers effective and efficient technology with engines like the THP 160 and THP 200, with sequential direct injection, fed by a high pressure pump, and a Twin Scroll turbocharger. They are associated with a six-speed automatic gearbox.
Finally, DS 5LS, is a benchmark for well-being in the segment with the longest wheelbase in the C segment (2.71 m), seats designed for comfort (massaging front seats, rear seats with backrests angled at 29°, aircraft type head restraints), a purified atmosphere (air ioniser), audio systems (Arkamys system, DENON Hi-Fi offer), systems to facilitate familiarisation and driving (keyless entry and starting, blind spot monitoring, front and rear parking sensors, reversing camera) and a complete telematics offering (colour touch screen, DVD player, emergency calls).
This new model, sales of which will start in China in March 2014, is a great asset for continuing the development of DS line in overseas markets.
DS FAUBOURG PACK
The Faubourg Pack
, available on Citroën DS3, DS3 Cabrio, DS4 and DS5, is yet another showcase of the brand’s creativity in the customisation and refinement available in DS line.
The finish makes use of processes unheard of in the automobile world. An incarnation of the skills of artisans producing luxury articles, this exterior finish presents the DS logo, by including it in the roof on DS3 and DS4. For DS5, the DS logo plays with transparency. Overprinted in the cockpit roof, it intercepts the light and spreads it throughout the cabin. The DS motif is also used for the mirror shells where it is laser-etched, jewel-like, an innovation that gives a sensory feel.
The Faubourg Pack also introduces the new Whisper Purple body colour, a deep black with subtle shades of violet. Other body colours such as Pearlescent White on DS3 and DS3 Cabrio, Pearl Grey on DS4 and DS5, as well as Perla Nera Black on all four models in the line, are also available.
With refinement down to the smallest detail, the Faubourg Pack
also offers diamond-effect alloy wheels with Whisper Purple or black caps, depending on model and body colour.
DS3 CABRIO RACING
Chic and sporty, Citroën DS3 Cabrio Racing combines the strong characteristics of DS3 Racing with the pleasure of top-down driving in a DS3 Cabrio.
Taking the styling cues of Citroën DS3 Cabrio, it has also been given 100% of the attributes of the Racing, like its strong and classy temperament: an air diffuser, dual chrome exhaust tailpipes as well as a real carbon fibre finish on many parts of the bodywork (air diffuser, lower body finishers, wheel arch extensions).
The Citroën DS3 Cabrio Racing is offered in a new Moondark matt grey body colour, teamed with a black roof and 18’’ Nemesis gloss black wheels. The Carmin Red colour, specific to DS line, is used for the centre wheel caps, carrying the DS logo, as well as for a wide band on the doors.
A Citroën Racing signature on the backrests of the front seats and a numbered identification plate on the gear lever surround communicate the exclusiveness of DS3 Cabrio Racing, a model limited to just 100 examples.
Performance is at the heart of Citroën DS3 Cabrio Racing, with its 1.6 litre engine, developed by Citroën Racing, producing 207hp – a benefit from all of the brand’s expertise.