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Paris Motor Show

CITROËN AT THE 2012 PARIS MOTOR SHOW


Boldness, creativity and high standards are key values at Citroën, as demonstrated by the models on display at this year’s Paris Motor Show. Each one illustrates the Brand’s determination to forge ahead, pursuing its move up-market and stepping up international growth while developing technologies and innovations for a new approach to mobility.

Citroën is continuing its move up-market. Notably through the ever more dynamic and appealing DS line, which has now sold in over 250,000 units worldwide. The distinctive line is growing with the arrival of Citroën DS3 Cabrio, a soft-top model combining all the strengths of DS3 – styling, driving thrills and roominess – with the pleasure of top-down driving. Motorists benefit from the slightest ray of sunlight since the roof can be manoeuvred at up to 74mph. In other DS line news, DS4 and DS5 are available as limited edition Pure Pearl models with ultra-sophisticated style and DS4 now comes in an HDi 160 version with a 6-speed automatic gearbox. In a reflection of its determination to continue moving forward, the Brand is bringing DS line customers exclusive services with the Citroën DS Privilege club. Citroën is also moving up-market with the C range, as evidenced in the updated C3 Picasso, making its debut in Paris. The C3 Picasso has sold over 320,000 units and continues to stand out with its audacious styling and innovative architecture.

Citroën is speeding up its international development with the launch of two distinctive saloons, Citroën C4 L and C-Elysée. The new models, targeting fast-growing international markets, will be on show during the press days. Designed in France with the expertise of Citroën’s international teams, both feature the Brand’s finest know-how in styling, technology, development and quality. Citroën is also underscoring its status as an international brand with the launch of the DS line in China, Latin America and Russia. A concentrate of French-style luxury with unique styling, strong creative and emotional content and outstanding refinement, the DS line is a fantastic showcase for our brand internationally.

Citroën is pursuing its approach on environmental mobility with affordable technologies and innovation for a broad variety of uses. The Brand boasts an increasingly efficient range of engines, including the e-HDi Airdream EGS, which on the Citroën C3 emits just 87 g/km of CO2, and the new PureTech petrol powerplants. Citroën already markets cutting-edge diesel hybrid technology in the shape of DS5 Hybrid4, which accounts for 20% of DS5 sales, together with full-electric technology, fitted on the Citroën C-Zero. As a further illustration of brand progress, the DS3 Electrum concept car, with full-electric technology and an innovative architecture, will be on show during the press days. Citroën has also developed a new mobility concept with Citroën Multicity. Launched in Germany this year through a C-Zero car-sharing service in Berlin, the Multicity offer was recently enhanced in France with all-new services: peer-to-peer car hire and carpooling.

To encapsulate these three main themes, we created the Numéro 9 concept car. Unveiled at the Beijing Motor Show, Numéro 9 expresses Citroën’s ambition to develop internationally but also points to the Brand’s future, through its design and technology, presented for the first time at the 2012 Paris Motor Show.

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