Executive cars are generally seen as the flagship of an automaker’s model range - these cars are usually large, comfortable saloons that are well-appointed with the manufacturer’s latest technology, especially in relation to online and telephone connectivity. The ‘executive car’ term was coined in the 1960s to refer to premium cars aimed at mid-level and senior managers.
They are characterised by being roomy, powerful and very well-appointed, justifying a price point normally higher than more traditional saloon cars. Although usually a saloon body shape, large hatchbacks with luxury features can also be marketed as executive cars.
As well as a larger body and high level of standard equipment, executive cars are usually created with a comfortable and spacious rear seat so they can be used by people who employ drivers and often do business while on the move. Leather interiors and trims in high-end materials such as polished wood or brushed metal are commonly used to create a true luxury car feel.
Now considered the flagship car of the DS line-up, DS 5 breaks new ground with the diesel- hybrid engine option. With hybrid cars growing in popularity, DS 5 represents an opportunity to combine executive car luxury with environmental responsibility. Head-turning exterior design, generous interior and aeroplane cockpit-style touches that are both stylish and practical, DS 5 is a truly unique entrant in the executive car segment.