Citroën C3: 600,000 Sales In 30 Months
Two and a half years after its launch, Citroën C3 has already accumulated 600,000 sales. A real success story, this third generation of C3 has, once again, confirmed its status as the Brand’s best-seller. The Citroën C3 is also Europe’s fourth best-selling car* in the compact hatchback segment.
Launched from November 2016 in parts of Europe and January 2017 in the UK, the third generation of Citroën C3 has already accumulated 600,000 sales. With over 110,000 orders recorded since the start of the year, it is continuing its growth. Amongst its rivals, Citroën C3 is the fourth best-selling car in Europe in the B-segment category*.
In the UK Citroën C3 has echoed the global success with over 40,000 units sold since launch. As the brand’s best-seller, C3 has been the main contributor to Citroën’s commercial offensive, recording the strongest growth of the TOP 12 automotive brands in Europe. Citroën C3’s powers of seduction also come across in the rich sales mix, a symbol of an ‘impulse’ purchase:
- 40% of orders placed for the top-of-the-range version (level 3 ‘Flair’) (62% in the UK)
- 65% of sales made with bi-tone option
- 55% of sales made with Airbump®
- 25% of sales made with an optional colour interior
The most recent addition to the Citroën C3 range came at the beginning of this year, with the announcement of the C3 ‘Origins’ Collector’s Edition. Introduced to pay homage to 100 years of creativity and boldness for the brand, the new model entered production in February 2019. Featuring enhanced specification as standard, C3 ‘Origins’ Collector’s Edition includes a black bi-tone roof, Airbump® and a bespoke interior ambiance, features that have all proved hugely popular on C3 since launch.
*on the basis of registrations in Europe 30 countries / 1st quarter 2019