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DS Brand at the 16TH Shanghai Motor Show

Auto Shanghai 2015 opened its doors to the general public on 21 April. The show is a key event for DS since China is a key component of the global development strategy pursued by this new premium automotive brand, inspired by the best in French luxury.

Three years after its launch in China, DS is actively pursuing its development. Building on the roll-out of three new vehicles in 12 months and 82 dealerships in a dedicated network, it is launching New DS 5 in China and Europe simultaneously. As further proof of its ambitions, it will be unveiling a special edition of the New DS 5: DS 5 Golden Matt.

A global brand

For the first time in China, the ‘DS Automobiles' logo was presented. Its signature ‘Spirit of avant-garde’ and latest flagship model: New DS 5, available in the UK, perfectly expresses the identity of DS.

“Launching New DS 5 at the same time in Europe and China is a major step forwards in the deployment of our strategy of international expansion and product development. In the longer term, our aim is to have a range of six global vehicles!” said Yves Bonnefont, CEO of DS.

A Premium brand

No fewer than ten DS models, including New DS 5 were on display in Premium hall 7.1. With a line-up extending from the DS 23, symbolising the brand’s heritage, to DS 5 MoonDust showcar, DS 5 LS, DS 6 SUV, and New DS 5 Golden Mat, visitors were immersed in a universe of refinement, attention to detail, design and technologies.