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New Citroën C3 Aircross Heads for the Alps At ‘La Folie Douce’ In Val D’isère

Citroën is heading for the Alps in New C3 Aircross. To celebrate a new partnership, Citroën’s latest model can be found at ‘La Folie Douce’ in Val d’Isère for the rest of the ski-season. ‘La Folie Douce’ is one of the best spots at the resort to experience a unique ‘feel good’ blend of high-quality cuisine and high-altitude events. Guests of all ages can enjoy lively outdoor activities at ‘La Folie Douce’ every Monday, as well as travelling between Val d’Isère and Tignes in New C3 Aircross throughout the season.


After hitting the French beaches last summer with E-Mehari, Citroën is now heading for the Alps in New C3 Aircross. The brand has partnered with ‘La Folie Douce’, one of the Val d‘Isère resort’s most popular venues. New C3 Aircross Compact SUV is already geared up for winter with 12 driver assistance systems, including Grip Control® and Hill Descent Assist.

Skiers will find Citroën at ‘La Folie Douce’ every Monday for ‘DISCOBALL’ – a post-ski event like no other. The party venue offers an enticing blend of bold regional flavours and ‘old skool’ dance music that brings everyone together, tempting all generations to enjoy the thrills of outdoor musical entertainment. A concept totally in keeping with Citroën's new international signature ‘INSPIRED BY YOU’, this initiative clearly demonstrates that people and their lifestyles are the brand’s primary sources of inspiration.

The 800,000 visitors expected during the season can experience New C3 Aircross for themselves as a fleet of new Citroën compact SUVs transports guests from the foot of the ‘La Daille’ lift, up to the venue. Guests staying at the partner hotels of ‘La Folie Douce’ will also be offered transportation between Tignes and Val d ‘Isère.

Holidaymakers can now fall in love with New C3 Aircross, its cabin and its unrivalled modularity. Inspired by the Citroën Advanced Comfort® programme, New C3 Aircross offers a sense of total well-being for drivers and passengers alike. Boasting state-of-the-art comfort and safety, the car features a number of useful driver assistance systems including Active Safety Brake, Park Assist and Blind Spot Monitoring. As a result, the mountain roads will provide a perfect setting for this latest Citroën adventure.

Citroën ‘DISCOBALL’ at ‘La Folie Douce’, Val d ‘Isère: Every Monday, 12:00 - 17:00 CET.