A mosaic of a Citroën C4 Cactus, made of toy models of the Citroën range, will be unveiled in Birmingham’s Bull Ring shopping centre between 19 – 21 February.
The mosaic installation, named Wall of Cars, pays homage to Citroën’s founder, André Citroën who, in the 1920s, began creating toy versions of his automobiles – which he named ‘dad’s car’ – for the children of his customers. The first such car to be turned into a toy was the Torpedo B2 10HP, of which more than 30,000 were purchased over a 10-year span.
The mosaic has been built in collaboration with final-year students from the University of Creative Arts in Surrey and will be joined at the shopping centre by a real Citroën C4 Cactus on display.
• 2,677 Citroën cars
• 10,708 recesses for tyres
• 4.5 days of CNC machining
• Measuring 5m by 2.5m
• Requiring 2km of material cuts
• Citroën C4 Cactus is powered by the latest generation PureTech and BlueHDi
• Fuel economy is up to 91.1mpg
• CO2 emissions from just 82g/km
• Overall running costs 20% lower than the benchmark in the compact hatchback segment
Those visiting the installation can walk away with one of the 2,677 toy cars that make up the mosaic. The toys are offered free of charge.
By doing so, participants will be in with a chance of winning a number of prizes such as cinema tickets, vouchers and radios.
The grand prize is a family trip to France, which includes a day trip to Disneyland Paris and the opportunity to visit C_42, Citroen’s Brand Experience on the Champs-Élysées. Shoppers will also have the chance to learn more about the Citroën C4 Cactus, which is best-known for for its innovative Airbump® technology that protects the car from everyday bumps and scrapes.