Citroën Proudly Exhibits Its New ‘Look’ At The Geneva Motor Show 2018: With A Strong, Renewed And Consistent Range
Citroën will showcase its products on a completely redesigned stand at this year’s Geneva International Motor Show. With six models launched in Europe in less than two years, Citroën has a new range with a previously unseen consistency in terms of positioning and design. New Berlingo – the third-generation of an automotive icon – offers original, simple, functional styling, and makes its world premiere at the Geneva Motor Show. New C4 Cactus – the ultra-comfortable, fresh-looking hatchback – will also be on display, as the first model in Europe to feature Citroën’s new suspension system with Progressive Hydraulic Cushions™. The Citroën brand will also confirm a change to the SpaceTourer name for all of its MPVs, replacing the Picasso nomenclature. The 88th International Geneva Motor Show will open its doors to the press on Tuesday 6 and Wednesday 7 March, and to the public from Thursday 8 to Sunday 18 March.
Citroën will present its modern, assertive and fully coherent range on a new 1,100m2 stand at the Geneva International Motor Show 2018. The new display area has been designed to illustrate the new ‘look’ of the Citroën brand and the product offensive currently being deployed. All of the latest models draw on the brand’s DNA, sharing a bold design with a unique character and overall comfort inspired by the Citroën Advanced Comfort® programme.
Alongside the world premiere of the New Berlingo Leisure Activity Vehicle (LAV) and the debut of the New C4 Cactus Hatch at the Geneva show, Citroën will also formalise the introduction of the SpaceTourer nomenclature for its three MPVs, superseding the existing Picasso name. Able to transport five to nine people, SpaceTourer, C4 SpaceTourer and Grand C4 SpaceTourer will replace the popular Picasso models. Citroën also continues its partnership with Rip Curl by showcasing its SpaceTourer Rip Curl Concept – the ultimate mobility vehicle for outdoor adventurers.
The spotlight will also remain on the brand’s SUV offensive with the New C3 Aircross Compact SUV, which has already attracted 50,000 customer orders. The brand’s best seller – Citroën C3 – will also be highlighted, showing its more feminine side in the form of the Citroën C3 ELLE.
In 2017, Citroën achieved international growth of 7.5% (excluding China). In Europe, the brand achieved its highest sales volume for six years with 786,000 vehicles sold, an increase in volume that delivered an increase in market share in both the passenger car and LCV sectors.
WORLD PREMIERE: NEW BERLINGO, A NEW GENERATION OF AN AUTOMOTIVE ICON
Citroën created the ‘Leisure Activity Vehicle’ (LAV) in 1996 and, with New Berlingo, the Citroën brand is updating an automotive icon. The new model will make its world premiere at the Geneva Motor Show, offering an optimum combination of design, comfort and ease-of-use. As well as three independent and easily folding rear seats (row two), the model features a flat floor through to the folding front passenger seat, 19 driving assistance technologies, four connectivity technologies and latest-generation engines such as the new BlueHDi 130 1.5 diesel unit, and the new EAT8 (8-speed) automatic gearbox. New Berlingo will be available in two sizes, M and XL, measuring 4.40m and 4.75m in length respectively, with five and seven seats. The New Citroën Berlingo will be launched in the second half of 2018.
NEW C4 CACTUS, THE ULTRA-COMFORTABLE HATCHBACK
Citroën will also present New C4 Cactus for the first time at an international motor show. New C4 Cactus is the Citroën brand’s new ultra-comfortable compact hatchback. New C4 Cactus has been substantially upgraded, moving up market in terms of technology and engines, while continuing to stand apart through its unique personality and levels of comfort. The new car's styling is as bold and modern as ever, and gains enhanced status.
New C4 Cactus benefits from the Citroën Advanced Comfort® programme. New C4 Cactus is the first model in Europe to feature the Progressive Hydraulic Cushions™ (PHC) suspension system, making the brand’s famous ‘magic carpet ride’ effect accessible to all. It is the first vehicle in the world to use Citroën’s Advanced Comfort seats.
A COMPLETE RANGE OF MODERN AND COMPLEMENTARY MPVS
At the Geneva Motor Show, and to celebrate the arrival of the new EAT8 automatic transmission, Citroën will confirm the SpaceTourer name to identify a new global offering of three MPVs. C4 Picasso and Grand C4 Picasso will be renamed C4 SpaceTourer and Grand C4 SpaceTourer respectively. With this initiative, the brand is bringing together three modern and complementary products that can transport five to nine people under the same name. Based on the EMP2 platform, C4 SpaceTourer, Grand C4 SpaceTourer and SpaceTourer all share striking design, unique levels of comfort in each sector, and the very latest-generation technologies and engines.
Continuing an existing partnership, Citroën and Rip Curl will also present the ultimate camper van in the form of the SpaceTourer Rip Curl Concept. Inspired by the original SpaceTourer, and a focused on outdoor sports, the SpaceTourer Rip Curl Concept has even greater off-road abilities through a 4x4 conversion by Automobiles Dangel. The concept vehicle has also been kitted out as a compact camper van by Pössl.
TWO BEST SELLERS: CITROËN C3 AND NEW C3 AIRCROSS COMPACT SUV
Citroën C3 has already achieved 300,000 sales and will be on display at the Geneva show in the form of the C3 ELLE special edition.
New C3 Aircross Compact SUV – the first vehicle in Citroën’s SUV offensive in Europe – offers a unique character, as well as class-leading space and modularity.
Both models showcase the success of the new Citroën positioning, offering a high level of practicality and comfort for both drivers and passengers alike.
A MOTOR SHOW STAND THAT REFLECTS CITROËN’S NEW POSITIONING
Another place to get close with the brand is ‘La Maison Citroën’ – an area that is both visual and sensory. In addition to the ‘Le Petit Citroën’ shop and ‘Café André’, the ‘I Inspire Citroën’ sculpture is a creation that echoes the new ‘Inspired By You’ brand signature. Visitors can become a part of the sculpture by modifying it as they wish, thanks to a 3D camera fixed at the top that captures an image of the spectator. Each visitor will also be able to configure and customise their car as they would like it to be. Finally, referencing the past for the century old brand – which celebrates 70 years of the 2CV and 50 years of the Méhari in 2018 – is the impressive ‘Citroën Origins’ wall, which allows everyone to rediscover the many iconic models of the brand.
Visit the Citroën stand on Tuesday 6 and Wednesday 7 March (Press days) and from Thursday 8 to Sunday 18 March (Public days). The Citroën Press Conference will be held on 6 March 2018 at 13:30 CET at the Citroën stand in Hall 6.