A Centenary Reflected In Citroën Lifestyle Products
To mark its centenary, Citroën is expanding its ‘Citroën Origins’ lifestyle collection. The new products play with the graphic cues of the brand from the 1920s. Products include an enamel mug, card games, sets of miniatures and an all-Citroën themed version of the popular board game, Monopoly.
Citroën is celebrating its 100th anniversary in 2019, so to mark the event it is giving brand enthusiasts an opportunity to make the centenary part of their everyday lives through its lifestyle merchandise range, ‘Citroën Origins’. Citroën has always been inspired by people and their lifestyles; today, it is expanding the ‘Citroën Origins’ collection with new products and packaging that plays on the graphic cues used by Citroën in the 1920s.
The flagship item in the catalogue of new products on sale through the e-boutique www.lifestyle.citroen.com is the Citroën Origins Monopoly. Citroën Origins Monopoly – the Citroën themed version of Monopoly – is published by HASBRO as a bilingual French-English version and is based on the same rules as the original Monopoly game. Although the board game is played in the same way, the players buy Citroën vehicles (2CV, 5 HP, Traction, New C5 Aircross SUV, etc.) instead of streets in London or Paris. The stations are replaced by concept cars: Activa 1, C-Métisse, GTbyCitroën and CXPERIENCE. The traditional utilities are replaced by fuel and insurance companies. Lastly, the usual penalty charges and bills are replaced by paid parking and motorway tolls. Suitable for players aged eight and over, Monopoly Origins promises hours of fun with family and friends.
From the comfort of their sofas, die-hard petrol heads can take part in a fun challenge, the ‘Petit Quizz’. With this short book, you can rediscover the fabulous history of Citroën in 80 questions: iconic models, technical innovations and the bold players who were part of a unique industrial adventure that revolutionised the history of cars from 1919. Who knows all there is to know about Citroën?
CARD GAMES FOR ALL AGES
Brighten up rainy afternoons or holiday evenings with a game of 52 Citroën Origins playing cards, or Citroën Origins ‘Top Trumps’. ‘Top Trumps’ is an immersion in the brand’s history, featuring 30 emblematic models from 1919 to the present day. Each card includes information on a different model with its specific characteristics. The player with the criterion of the highest value wins all the other cards and takes his / her turn. The winner is the player with all the cards.
Younger players will be able to learn more about the world and history of Citroën with the Citroën Origins memory game. Children will have fun finding and matching pairs of cards illustrating models (Type A, B2 Caddy, Rosalie, etc.) or a Citroën dealership from the 1920s. Children from the age of four will have fun developing their memory and observation skills through this game, which was developed in collaboration with Ravensburger.
TIME FOR A SNACK
After several hours of gaming fun with Citroën, players of all ages will be ready for a snack. Start with a ‘2CV’ cake, made using a cake mould in the shape of this iconic Citroën vehicle. With this silicone mould, you can let your imagination run free and try a variety of recipes prepared in different ways: in the oven, the microwave or even the freezer. Enjoy your cake with a hot drink from a Citroën Centenary enamel mug.
ORIGINAL NODS TO OUR MODELS
Although winter is still here, spring is in the air. Enjoy a seaside holiday atmosphere with Citroën Origins flip-flops, featuring a flexible black strap with a non-slip insole in Méhari red. The Citroën logo on the sole adds a nice touch for leaving prints in the sand. These flip-flops come in four sizes: 38/39, 40/41, 42/43, 44/45. The Méhari Citroën Origins platter can be used throughout the year (dimensions: 40 x 30cm), and will come in handy when serving friends and family at parties. Children can enjoy wearing the Petite Rosalie bathrobe, available in three sizes: four, six and eight years. Made from 100% cotton, the bathrobe features a badge of the record-breaking Petite Rosalie on the chest, and a coordinated blue tassel on the hood.
A FESTIVAL FOR COLLECTORS
Collectors are also set to enjoy this centenary year, and not only with Citroën miniatures. Fans of enamel advertising signs will rush to buy the Citroën Origins enamel plaque marking the brand’s 100th anniversary. Used for advertising over many years, these enamel plaques were displayed both outside and inside shops and dealerships. Favoured for their strong, robust design, they had a long service life, making them perfect for companies. Today, enamel plaques are real collectors’ items – another good reason to visit the e-boutique www.lifestyle.citroen.com.
Collectors of miniatures will be keen to acquire, as either a gift or a treat, the metal box set of Citroën Origins miniatures. Treat yourself to 3-inch versions of iconic Citroën models in this high quality metal box: from the Traction Avant to the iconic Type H, the much loved 2CV Charleston, and also the DS 23 Pallas, Méhari and CX. A full line-up of generations and iconic models packed into one stylish presentation box – a real journey back in time.
A number of iconic models are now available individually in a 3-inch format, such as the Traction Avant, in either black, blue, ivory or two-tone red / black. A 3-inch 2CV Sahara is also set to join the Citroën Lifestyle catalogue in the near future.
Citroën Lifestyle is also making two more everyday objects available with the Citroën Origins key ring and pen. Featuring elegant Citroën chevrons, they are sure to please fans of the brand.