Since 1919, the most important part of Citroën is you. Your life and your desires are our inspiration. We are INSPIRED BY YOU.
CITROËN IS"INSPIRED BY YOU"
From our founder André Citroën to our design studios today, we believe our creativity and innovations must improve your everyday.
To achieve our vision, we are INSPIRED BY YOU. We observe your dreams of greater freedom and adventure, of happier moments together and smoother Monday mornings. We then design and build audacious and visionary vehicles, and services that have the intelligence of people’s lives.
Being people-minded is our raison d’être.
Citroën’s design is based on a unique approach of being bold and standing out.
How do we do that? By reinterpreting iconic style codes and details from models from the past, and aiming for simplicity.
That makes our range of vehicles very different from what we can see in the streets.
HOW TO PRONOUNCE CITROËN ?
Here's a fun little guide on how to pronounce Citroën.
THE HISTORY OF THE CITROËN LOGO
• In 1900, André Citroën successfully utilised a patent for gears in the form of double chevrons, a symbol he then used in 1919, when he began to manufacture cars.
• Between 1921 and 1936, the oval was replaced by a hexagon on a blue background that highlighted the yellow chevrons, then the name Citroën was introduced.
• In the early 1930s, a parallel logo appeared, representing a swan sailing in Citroën rafters, to symbolize the new floating engines.
• By 1959, yellow chevrons protrude from a white ellipse and then in 1966, the name Citroën is integrated in a blue square.
• From 1985, to modernize the image of the Brand, the rafters are now white and inserted within a red square.
• In 2009, the brands new logo features chromed and rounded chevrons in 3D, with Citroën inscribed in red underneath. It was refined further in 2016 when a 2D version inspired by a flat design, was unveiled.