Citroën Generations: 100 Years Of Video Stories From Fans Across The World
Throughout this year, Citroën is continuing to celebrate its centenary, by meeting its fans from all over the world. In the ‘Citroën Generations’ videos, families tell their stories, from one generation to the next, around the same central passion: Citroën.
From collectors to family businesses, the stories are as varied as the colourful testimonies, from France to Slovenia, and Japan to Spain, bringing the brand’s ‘Inspired By You’ signature to life.
Over the years, Citroën has become a cornerstone of popular culture, supporting families in their daily lives, and even generating interesting anecdotes. For its 100th anniversary, Citroën wanted to celebrate these stories and pay tribute to the brand’s fans. These families have all written their stories, from one generation to the next, about driving, travelling, collecting or working with Citroën models. All contributing to Citroën’s story in their own way.
The world tour, consisting of seven episodes, paints a wider picture of Citroën’s impact on society, bringing its ‘Inspired By You’ brand signature to life. The video formats vary, with GIFS, archive photos and film projections (animated photography).
EPISODE ONE ‘DESTINATION DUNE’, FRANCE
Their story: Florent, the 49-year-old father, has been a Citroën fanatic since his youth. Today, his two sons, Louis and Quentin, share his passion and renovate old models. Their latest challenge is to transform a 1964 2CV into 4-wheel drive.
Why this family? They are a sentimental duo and a handy family. For two young men of 18 and 23 years old, they have a surprising love for mechanics.
The models that they own: Méhari 4x4 (their father Florent’s first love), a Citroën Trèfle, an Ami 6, an Ami 8, a Dyane, an orange 2CV Raid and several other models that they are working on.
EPISODE TWO ‘LIKE FATHER, LIKE DAUGHTER’, BELGIUM
Their story: 90 years ago, the Fontaine family founded a carpentry business. When Denis took over a few years ago, he decided to renovate an old Type H to make it the symbol of this family business. Denis is mad about Citroën and has put together an impressive collection with over 15 models in his garage, such as, Jumpy (branded Dispatch in the UK) for his work, BX 4TC and Visa 1000 track cars for racing with his daughter.
Why this family? Denis and his family really stand out. Generous and a little eccentric, this entrepreneur with a cheerful approach shows us a different side of Belgium, through his passion for the brand.
The models that they own: Visa 1000 track cars, B2 Torpedo, C6 Torpedo family car, Traction 15 family car, 2CV, AZU, DS Hatchback, DS Cabriolet, SM Maserati, BX 4TC, GL Dual-rotor, 2 MEP X26 single-seater, HY van from 1962 and 2 Jumpy (Dispatch) vans, Grand C4 Picasso and New C5 Aircross SUV.
EPISODE THREE ‘FROM HORSES TO CHEVRONS’, SPAIN
Their story: In 1906, his great-grandfather left Almendras Hernandez with one sole purpose to sell the family’s almonds throughout the region. For generations, the only way to realise that ambition was to travel around by donkey. The business was then passed down to his son who travelled in a 2CV, and today his grandson sells the almonds in his Jumpy (Dispatch) van.
Why this family? There is over a century of tradition in this family, each with the same sense of pride belonging to this entrepreneurial dynasty. Their story illustrates the freedom afforded by the introduction of the car. The family tells us about a Spain in between the town and the country, between tradition and modernity, in which Citroën writes the story.
The models that they own: Jumper (branded Relay in the UK) in the colours of Almendras Hernandez, C4 Aircross, C3 but also photos and souvenirs of the family’s 2CVs and old Citroën vehicles.
EPISODE FOUR ‘THE CRAZY INVENTIONS OF FRANCO GROSSO’, ITALY
Their story: Franco Grosso opened his garage in 1975 in a small town in the North of Italy, named Assistenza 2CV. His daughter Elisa then took over the garage, and they sell cars and spare parts.
Why this family? They are likeable and completely mad about mechanics. Franco Grosso can speak endlessly about Citroën and more specifically about the 2CV. A tinker and a handyman, the cheerful 65-year-old Italian refuses to retire, so he can still be found in workshop every day.
The models that they own: A range of 2CVs, displayed in ‘the museum’ (which is what Franco calls his garage) – for example, Primavera, Charleston and Azam, but also Méharis, Dyanes, and even a motorcycle made out of old 2CV parts.
EPISODE FIVE ‘ROCK AND ROAD’, SLOVENIA
Their story: Luka Stare boasts about being the fourth generation 2CV owner in his family. Their passion for Citroën is not limited to just this model; the Stares are all ardent fans of the brand and each member of the family has their own Citroën vehicle.
Why this family? Hailing from Slovenia (a country where Citroën’s have been produced for a long time) this family has a huge passion for the brand. The youngest fan is Luka, a 28-year-old engineer with a large beard, a pronounced love for rock music and beer, and a long standing love of Citroën’s.
The models that they own: Luka, his brother and his father each have a 2CV as well as a C3, C4 and C5. Including their uncles, aunts and cousins, there are 21 2CV models in the family.
EPISODE SIX ‘LOST IN CITROËN’, JAPAN
Their story: Between 1979 and 1984, Hiroshi Komo was transferred to work in France. He discovered the language, the cuisine, and…Citroën. Since his return to Japan, he has combined tradition and an enduring passion for the brand. Today, old and recent models fill up his garage, along with models from his son, who is continuing his love for French cars.
Why this family? The Komo family brings the series to Asia. In the midst of traditional Japan, a passion for Citroën is less common, but the Komo family remains faithful to the brand.
The models that they own: SM, DS 21, C3, C4 Picasso
EPISODE SEVEN ‘CITROËN FROM FATHER TO SON…TO SON…TO SON’, FRANCE
Their story: This grandfather bought the first Citroën dealership in 1919 (the year that the brand was first created) which he then handed down to his son in the 60s. Before it was again handed down to, Gilles Dallois, in 1983. Today, the dealership is managed by the fourth generation in the family. 100 years of passion, that is still going strong today.
Why this family? Love stories which have lasted through generations evoke strong emotions, especially when it has brought a lot of joy, purpose and success to the family.
The models that they own: B14, C5HP, C3 Aircross, New C5 Aircross SUV, SM and many others. Discover the video -
To discover more about Citroën Generations and to take a look at the episodes visit the ‘Citroën Origins’ online museum: http://www.citroenorigins.co.uk/en/landing/citroen-generations