LA MAISON CITROËN®

More than anyone of his time, André Citroën knew how to break with customary traditions in automotive retail. La Maison Citroën® is the result of this heritage. Bold and creative, the Brand is breaking with tradition once again and rethinking its customer meeting venues, particularly in cities. In doing so, Citroën is showing its determination to take into account the well-being of drivers and passengers, looking beyond its cars in themselves.

THE EMBODIMENT OF CITROËN COMFORT

WELCOMING, COLOURFUL AND INTERACTIVE

Citroën has created a design scheme composed of natural wood, comfy armchairs, walls of words, screens and accessories for customisation. The new venue is a place for relaxation and packed with experiences, a space in which each decorative object has its place, as in a real home.

The embodiment of Citroën comfort, La Maison Citroën® is attuned to new consumer behaviour to closely respond to customer needs.

AN INNOVATIVE EXPERIENCE

La Maison Citroën® expresses all of the Brand claim “Inspired by You”. You can enjoy a unique experience, both cosy and high-tech, in an urban concept blending digital media and real-life sensations. Let yourself be guided by a journey designed just for you.

BOTH PHYSICAL AND DIGITAL

The configuration table equipped with a 3D screen provides you with an immersive experience featuring top-level definition. 

La Maison Citroën® is also home to the virtual museum Citroën Origins, accessed via a special touchscreen.

DESIGNED FOR YOU AND YOUR PURCHASES

"Take a break at The Citroënist café located at the centre of La Maison Citroën®

Laid out like a living room, the waiting room is a place for relaxation."

INTERNATIONAL ROLL-OUT

Since the first Maison Citroën was opened in 2017 on Rue Saint-Didier in Paris, the concept of the urban point of sale has been rolled out internationally. You can now visit a Citroën city store in 13 different countries.