Citroën has embarked on a two year partnership with British television broadcaster, Channel 4, which will see the sponsorship of the popular TV dating show First Dates and co-creation of bespoke content for the on-demand channel, All 4.
Launched in January 2018, this is the first time Citroën has partnered with Channel 4 in this way. The sponsorship will include multiple series of First Dates, as well as the return of First Dates Hotel where the team will welcome a whole host of hopeful singletons to a tailor-made matchmaking experience in Italy.
For 2019 Citroën have created a new set of idents which capture deeply emotional scenes of romance, love, desire and heartbreak, beautifully shot like a modern French film. But, just as these scenes are about to reach their climax, a sudden twist reveals their true context... everyday British situations that have been hilariously heightened by the comfort and style of Citroën C3.