Range Update For Citroën UKs Best-Selling C3 Supermini
Citroën C3, the brand’s top-selling model in the UK, will receive several important updates from October 2019. Since its launch in 2017, C3 has become a byword for comfort amongst its peers in the segment. These latest range upgrades will further amplify the model’s customer appeal and desirability.
Since its UK launch in January 2017, Citroën’s C3 supermini has soared in popularity, becoming the brand’s best-selling model in the UK – with over 42,000 sales since launch. To reflect customer demand, and to build on its current success, Citroën UK has decided to simplify the C3 range with a renewed emphasis on the most popular ‘upper’ trim levels.
From October 2019 production, the Citroën C3 range will directly reflect UK consumers’ desire for upmarket features. The entry level ‘Touch’ trim level will be discontinued from the UK range, whilst – partly due to the strength of the ‘Origins’ Collector’s Edition – ‘Feel Nav Edition’ also ceases production. The previous ‘Flair’ and ‘Flair Nav Edition’ versions will be replaced with one, highly appointed ‘Flair Plus’ model. These changes mean the number of trim levels in the range will be halved from six to three. The resulting three trims will be ‘Feel’, ‘Origins’ and ‘Flair Plus’.
‘Feel’ becomes the new entry point into the C3 range, but with nothing ‘entry level’ about the specification. Stylish 16-inch ‘Matrix’ alloy wheels; MirrorScreen® with Apple CarPlay™ and Android Auto; Lane Departure Warning, automatic air-conditioning, 7-inch colour touchscreen; and a choice of up to four optional roof colours (including body colour) adorn the ‘Feel’ specification.
Alternatively, customers can move up to the C3 ‘Origins’ Collector’s Edition, which was introduced earlier this year to pay homage to 100 years of creativity and boldness as part of the brand’s centenary celebrations.
Featuring enhanced specification over and above the ‘Feel’ specification, the C3 ‘Origins’ Collector’s Edition offers a black bi-tone roof, Airbump® panels and a bespoke interior ambiance – features that have all proved hugely popular since the C3 ‘Origins’ specification was introduced. The ‘Origins’ Collector’s Edition also features the exclusive ‘Origins’ exterior colour pack, accented with bronze highlights and graphics inside and out.
In addition to the styling enhancements, C3 ‘Origins’ also provides a technological showcase with Citroën Connect Box Emergency & Assistance System (emergency call system), Active Safety Brake, Intelligent Beam Headlights, Rear Parking Sensors and Citroën Connect Nav, all as standard. The Connect Nav includes a three-year subscription to TomTom Live, which provides real time traffic updates via a built-in sim card on-board the vehicle.
Since its UK launch, 62% of C3 sales have been for the top two ‘Flair’ and ‘Flair Nav Edition’ trim levels. So, from October 2019, both trim levels will be replaced by a new ‘Flair Plus’ trim that combines the wider engine and gearbox choice of outgoing ‘Flair’ models with the enhanced specification of ‘Flair Nav Edition’.
The new ‘Flair Plus’ versions will feature the innovative and award-winning ConnectedCAM Citroën® integrated camera system, Citroën Connect Nav, leather steering wheel, colour reversing camera, dark tinted rear windows and the ‘Urban Red’ interior ambience. These features, coupled with the already lengthy list of standard equipment, is intended to surprise and delight prospective B-segment hatchback customers.
Already amongst the very best in its class for efficiency, October will also see a host of technical changes that will make C3 even more efficient. These include the introduction of a high efficiency alternator, an air inlet shutter and a variety of hidden underbody panels to reduce drag. These changes, coupled with the fitment of new ‘A-Class’ low rolling resistance tyres, will result in genuine efficiency benefits for Citroën customers.
Unique styling cues have always been synonymous with C3. Since launch, 65% of owners have opted for a bi-tone roof option, whilst 55% have opted for the highly distinctive and protective Airbump® panels. With a choice of four roof colours (includes body colour) and nine body colours, buyers will have no problem personalising their C3 to their exact needs.